AI-Assisted Packaging Diagnostic for Wellness CPG Brands in Retail
For Wellness CPG Brands in Retail
Your product is on shelf.
But is your packaging
helping it move?
Is your packaging helping your product move?
CRUNCH reviews your packaging against the shelf cues that affect visibility, clarity, trial, and reorder risk, so you know what to fix before your next print run, retail review, or redesign.
Spot the gaps before they cost you the account.
First SKU free. Reviewed in 48–72 hours. No call required.
First SKU free. 48–72 hr review. No call required.
5/10
StandScore
7/10
ChromaMap
StandoutScore
Category Disruption
5.4/10
Needs Work
StandoutScore
Category Disruption
5.4/10
Needs Work
ChromaMap
Color Score
7.2 / 10
Above Average
ChromaMap
Color Score
7.2 / 10
Above Average
CraveSignal
Urgency Score
8/10
Strong
CraveSignal
Urgency Score
8/10
Strong
8/10
CraveSignal
PanelFlow
Layout Score
6.8 / 10
Category Average
PanelFlow
Layout Score
6.8 / 10
Category Average
7/10
Panel Flow
THE PROBLEM
You can feel something is off. You just can't name it
Your product may taste good. Your ingredients may be strong. Your buyer may even like the brand. But if the pack blends and makes the shopper work too hard, the shelf will punish it quietly.
THE PROBLEM
You can feel something is off. You just can't name it
Your product may taste good. But if the pack blends and makes the shopper work too hard, the shelf will punish it quietly.
THE PROBLEM
Getting on shelf is not the win. Reorders are.
If the pack isn't working, the shelf will punish it quietly and nobody will tell you why.
The numbers came back low. Nobody can tell you why.
Lost in the category
A buyer review is coming. You don't know if the pack is part of the risk.
Shopper can't read it in 3 seconds
It disappears beside every similar product on the shelf.
Buyer review is coming
You're near another print run. You can't repeat the same mistake.
About to lock in the same mistake
That stack is diagnosable.
CRUNCH gives you the result.
Why This Matters
Before you spend more, check if the pack is pulling its weight.
Demos, brokers, ads, slotting, and reprints all cost money. CRUNCH helps you diagnose the packaging first, so you are not spending more money to compensate for a pack that is underperforming at shelf.
Why This Matters
Before you spend more, check if the pack is pulling its weight.
Demos, brokers, ads, slotting, and reprints all cost money. CRUNCH helps you diagnose the packaging first, so you are not spending more money to compensate for a pack that is underperforming at shelf.
Why Now
Check the pack before spending more to push the product.
Demos, brokers and reprints cost money. CRUNCH helps you see if the packaging is part of the problem first.
Demos Can Hide the Real Problem
Sampling may create trial for a day. Packaging has to create trial when nobody is standing beside the shelf.
Demos Can Hide the Real Problem
Sampling may create trial for a day. Packaging has to create trial when nobody is standing beside the shelf.
Br0kers Can Open Doors, Not Fix Confusion
Br0kers Can Open Doors, Not Fix Confusion
A broker can help you get placed. The pack still has to help shoppers understand and choose the product.
“Slotting fees are n0n-negotiable.”
“Slotting fees are n0n-negotiable.”
The shelf space costs money whether your pack earns it or not. You pay regardless of velocity.
“$5K–$15K M0Q risk.”
“$5K–$15K M0Q risk.”
Average print run investment per SKU. Get the packaging wrong and you eat the reprint, same cost, second time.
Retail Reviews Need Evidence0
Retail Reviews Need Evidence0
Get packaging right and every other dollar you spend on the brand works harder. Demos, ads, brokers, all of it.
Reprints Lock In Decisions
Reprints Lock In Decisions
Once the next print run is approved, the same front-panel problems can stay with you for months.
What We Score
CRUNCH scores the cues that shape shelf decisions.
This is not a taste test, logo critique, or subjective design opinion. CRUNCH reviews your pack against the visual and strategic cues that affect attention, understanding, and trial in a retail environment.
What We Score
CRUNCH scores the cues that shape shelf decisions.
CRUNCH reviews your pack against the visual and strategic cues that affect attention, understanding, and trial in a retail environment.
What We Score
What CRUNCH checks
Six components. Each one scored. None of it opinion.
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Nuerologial Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Nuerologial Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Neurological Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Neurological Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Nuerologial Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Nuerologial Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Neurological Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Does your pack create enough shelf contrast to get noticed, or does it blend into the category?"
Ritual Visualization"Can shoppers quickly picture when, why, and how they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Neurological Layout"Does the front panel guide the eye in the right order, or does it make shoppers work too hard?"
Category Disruption"Does the pack look familiar enough to belong, but distinct enough to interrupt the pattern?"
Hunger"Does the pack create appetite, desire, relief, or craving strong enough to earn the first purchase?"
Color"Shelf contrast and visibility"
Ritual Visualization"Customer usage clarity"
Urgency"A reason to pick it up"
Nuerologial Layout"Front panel reading order hard or easy"
Category Disruption"Stand out in shelf vs. blend in"
Hunger"Appetite and craving signal"
Color"Shelf contrast and visibility"
Ritual Visualization"Customer usage clarity"
Urgency"A reason to pick it up"
Nuerologial Layout"Front panel reading order hard or easy"
Category Disruption"Stand out in shelf vs. blend in"
Hunger"Appetite and craving signal"
Color"Shelf contrast and visibility"
Ritual Visualization"Customer usage clarity"
Urgency"A reason to pick it up"
Neurological Layout"Front panel reading order hard or easy"
Category Disruption"Stand out in shelf vs. blend in"
Hunger"Appetite and craving signal"
Color"Shelf contrast and visibility"
Ritual Visualization"Customer usage clarity"
Urgency"A reason to pick it up"
Neurological Layout"Front panel reading order hard or easy"
Category Disruption"Stand out in shelf vs. blend in"
Hunger"Appetite and craving signal"
How It Works
Submit your SKU. Get a clear packaging diagnosis in 48–72 hours.
How It Works
Submit your SKU. Get a clear packaging diagnosis in 48–72 hours.
How It Works
How it works
Submit your SKU and get a clear score in 48–72 hours.
1
Submit Your Product
Share your product listing URL or upload clear front and back images of your packaging.
2
We Review the Pack
CRUNCH uses AI-assisted analysis, category audits, benchmark research, academic studies, and shelf observations to identify packaging risks.
3
You Get Your Score
Your free Shelf Survival Score shows how your pack performs across the six CRUNCH cues.
4
Upgrade
If the score reveals risk, the full diagnostic gives you the complete breakdown, category benchmark, priority fixes, and designer-ready brief.
1
Submit Your Product
We uncover your growth goals and audience needs, then craft a clear plan to boost orders not just capture shots.
2
We Review the Pack
CRUNCH uses AI-assisted analysis, category audits, benchmark research, academic studies, and shelf observations to identify packaging risks.
3
You Get Your Score
Your free Shelf Survival Score shows how your pack performs across the six CRUNCH cues.
4
Upgrade
If the score reveals risk, the full diagnostic gives you the complete breakdown, category benchmark, priority fixes, and designer-ready brief.
1
Submit Your Product
Share your product listing URL or upload clear front and back images of your packaging.
2
We Review the Pack
We review your pack using AI-assisted analysis and category benchmarks.
3
You Get Your Score
Your free Shelf Survival Score shows how your pack performs across the six CRUNCH cues.
4
Upgrade for the full diagnosis
The full diagnostic gives you the complete breakdown, category benchmark, priority fixes, and designer-ready brief.
See where the pack is strong, weak and costing attention.
Your scorecard gives you a simple read on what the shelf may already be telling you:
What shoppers see first.
What they miss.
What needs to be fixed before the next major packaging decision.
✓ Built on Canadian shelf data.
✓ Six components. Weighted for your vertical.
✓ Diagnostic, not opinion.
See where the pack is strong, weak and costing attention.
Before the next major packaging decision.
✓ Built on Canadian shelf data.
✓ Six components. Weighted for your vertical.
✓ Diagnostic, not opinion.
See what the shelf may be telling you.
Get a quick read on what shoppers notice, miss, and misunderstand.
✓ Built on Canadian shelf data.
✓ Main packaging risk flagged
✓ Diagnostic, not opinion.
Deliverables
Get your free score. Upgrade for the full diagnosis.
Deliverables
Get your free score. Upgrade for the full diagnosis.
Deliverables
Get your free score. Upgrade for the full diagnosis.
First SKU free
High-level Shelf Survival Score
Component snapshot
One key category insight
Delivered in 48–72 hours
No call required
Shelf Survival Score
Quick read on whether packaging is hurting shelf performance.
$0 / first SKU
Shelf Score Plus+
For founders preparing for a reprint, retail review, packaging update, or redesign brief.
$497 / SKU
First SKU free
High-level Shelf Survival Score
Component snapshot
One key category insight
Delivered in 48–72 hours
No call required
Shelf Survival Score
Quick read on whether packaging is hurting shelf performance.
FREE $0 / first SKU
Shelf Score Plus+
For founders preparing for a reprint, retail review, packaging update, or redesign brief.
$497 / SKU
Comprehensive diagnostic report
Full component breakdown
Category benchmark
Priority fixes
Designer-ready brief
Optional debrief call
Delivered in 48–72 hours after submission
Full report, priority fixes, designer-ready brief, optional call.
Shelf Survival Score
Quick read on whether packaging is hurting shelf performance.
FREE $0 / first SKU
Shelf Score Plus+
For founders preparing for a reprint, retail review, packaging update, or redesign brief.
$497 / SKU
Questions?
FAQ
Questions?
FAQ
Questions?
FAQ
Who is this for?
Wellness CPG founders in functional beverage, protein, gut health, nootropics, or adaptogens. Best fit if you're on shelf, heading into a print run, or approaching a line review. Built for Canadian natural and specialty retail.
Is this fully automated?
Is this only for brands already in retail?
What do I need to submit?
Is this a redesign service?
6. What do I get with the paid diagnostic?