Packaging Diagnostic for Wellness CPG Brands
Packaging Diagnostic · Wellness CPG
Don’t reprint the leak.
Don’t reprint the leak.
Your packaging may be losing attention, clarity, or trial before anyone tastes the product.
CRUNCH helps CPG founders spot packaging gaps before spending money on a print run, buyer review, or redesign.
A free packaging score so you know what shoppers notice, miss, or misunderstand.
A free packaging score. See what shoppers notice, miss, or misunderstand
First SKU free. Reviewed in 48–72 hours. No call required.
First SKU free. 48–72 hr review. No call required.
5.4/10
Category Standout
7.2/10
Shelf Contrast
Category Standout
Signal
5.4 / 10
Needs Work
Category Standout
Signal
5.4 / 10
Needs Work
Shelf Contrast
Signal
7.2 / 10
Above Average
Shelf Contrast
Signal
7/10
Above Average
Urgency
Signal
8 / 10
Strong
Urgency
Signal
8 / 10
Strong
Urgency
8 / 10
Strong
Front-Panel Flow
Signal
6.8 / 10
Category Average
Panel Flow
Signal
6/10
Category Average
Front-Panel Flow
6.8 / 10
Category Average
THE PROBLEM
Getting on shelf is not the win. Reorders are.
Retail does not reward products that only look good. If your pack is unclear, easy to miss, or not creating enough appetite, it can lose the shopper before the product ever gets a chance.
THE PROBLEM
Getting on shelf is not the win. Reorders are.
Weak velocity can look like a product problem. The leak may be the packaging.
THE PROBLEM
Your pack may be the leak.
Your sales problem may not be traffic, price, or placement. It may be the pack.
The numbers came back low
Velocity is weak, but nobody can tell you if the pack is part of the problem.
Low Velocity
Seen, but not understood.
Buyer review is coming
If the buyer asks why movement is slow, “we think the pack is fine” is not evidence.
Buyer Pressure
Pretty won’t defend weak sales.
Getting lost in the category
Your pack blends in beside similar products, so shoppers pass it without stopping.
Shelf Blur
Your pack disappears in the aisle.
About to reprint
If the front panel is the issue, the next print run can multiply the same mistake.
Reprint Risk
One bad panel. Thousands printed.
CRUNCH shows you
where that leak may be happening.
Find the leak first.
Why This Matters
Check the pack before spending more to push the product.
Demos, brokers, ads, slotting, and reprints all cost money. If packaging is the leak, more spend can hide the problem instead of fixing it.
Why This Matters
Before you spend more, check if the pack is pulling its weight.
Demos, brokers, ads, slotting, and reprints all cost money. If packaging is the leak, more spend can hide the problem instead of fixing it.
Before You Spend More
Fix the pack first.
Ads and demos can’t save a pack shoppers don’t understand.
Demos fade
Sampling works while someone is there. Your pack has to sell alone.
Demos fade
Sampling works while someone is there. Your pack has to sell alone.
Brokers open doors. They don't fix confusion.
A broker can help you get placed. The pack still has to help shoppers understand and choose the product.
Slotting does not guarantee movement.
The shelf space costs money whether your pack earns attention or gets ignored.
MOQ risk adds up fast.
A first print run often commits $5K–$15K+ per SKU. Get the packaging wrong and you eat the reprint — same cost, second time.
Retail reviews need evidence.
Retail reviews need proof.
When velocity is weak, buyers need a clearer answer than "we like the design."
Weak velocity needs a clearer answer than “we like the design.”
Reprints Lock In Decisions
Print Runs Lock In Mistakes
Once the next print run is approved, the same front-panel problems can stay with you for months.
Once approved, weak front-panel problems can stay on shelf for months.
What We Score
CRUNCH checks what shoppers notice, miss, and misunderstand.
This is not a taste test, logo critique, or subjective design opinion. CRUNCH reviews your pack against the shelf factors that affect attention, clarity, and trial.
What We Score
What shoppers notice, miss, and misunderstand.
CRUNCH reviews your pack against the visual and strategic cues that affect attention, understanding, and trial in a retail environment.
What CRUNCH Scores
What Blocks The Buy
CRUNCH scores the shelf signals that help shoppers see it, get it, and choose it.
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack give shoppers a clear reason to pick it up now?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack give shoppers a clear reason to pick it up now?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack create a clear reason to pick it up now instead of passing it for later?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack give shoppers a clear reason to pick it up now?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Shelf Contrast"Does the pack create enough shelf contrast to get noticed?"
Usage Clarity"Can shoppers quickly picture when and why they would use the product?"
Urgency"Does the pack give shoppers a clear reason to pick it up now?"
Front-Panel Flow"Does the front panel guide the eye, or make shoppers work too hard?"
Category Standout"Does the pack fit the shelf while still standing out from similar products?"
Appetite Signal"Does the pack create enough appetite, relief, or desire to earn the first purchase?"
Color"Can shoppers see you fast?"
Ritual Visualization"Do they know when to use it?"
Urgency"Is there a reason to pick it now?"
Nuerologial Layout"Is the front panel easy to read?"
Category Disruption"Do you stand out without confusing buyers?"
Hunger"Does it create appetite or desire?"
Color"Can shoppers see you fast?"
Ritual Visualization"Do they know when to use it?"
Urgency"Is there a reason to pick it now?"
Nuerologial Layout"Is the front panel easy to read?"
Category Disruption"Do you stand out without confusing buyers?"
Hunger"Does it create appetite or desire?"
Color"Can shoppers see you fast?"
Ritual Visualization"Do they know when to use it?"
Urgency"Is there a reason to pick it now?"
Neurological Layout"Is the front panel easy to read?"
Category Disruption"Can stand out without confusing buyers?"
Hunger"Does it create appetite or desire?"
Color"Can shoppers see you fast?"
Ritual Visualization"Do they know when to use it?"
Urgency"Is there a reason to pick it now?"
Neurological Layout"Is the front panel easy to read?"
Category Disruption"Can stand out without confusing buyers?"
Hunger"Does it create appetite or desire?"
How It Works
Submit your SKU. Get a clear score in 48–72 hours
How It Works
Submit your SKU. Get your score in 48–72 hours.
How It Works
One SKU. Clear Score.
Upload your pack. Get your score in 48–72 hours.
1
Submit Your Product
Share your product listing URL or upload clear front and back images of your packaging.
2
We Review the Pack
CRUNCH checks the shelf factors that affect attention, clarity, trial, and buyer confidence.
3
You Get Your Score
Your free score shows where the pack looks strong, weak, or risky.
4
Upgrade
: If the score shows useful risk, the full diagnostic gives you the breakdown, priority fixes, and designer-ready brief.
1
Submit Your Product
Share your product listing URL or upload clear front and back images of your packaging.
2
We Review the Pack
CRUNCH checks the shelf factors that affect attention, clarity, trial, and buyer confidence.
3
You Get Your Score
Your free score shows where the pack looks strong, weak, or risky.
4
Upgrade
If the score shows useful risk, the full diagnostic gives you the breakdown, priority fixes, and designer-ready brief.
1
Submit one SKU
Submit a URL or clear pack images.
2
We check the pack
CRUNCH reviews shelf-risk signals.
3
Get Your Score
Your free scorecard arrives in 48–72 hours.
4
Fix what matters
Upgrade for the full fix brief.
See what the shelf may be telling you.
Get a quick read on what shoppers notice, miss, and misunderstand before your next major packaging decision.
What shoppers see first.
What they miss.
What to fix before the next reprint, review, or redesign
✓ Built for Canadian natural and specialty retail
✓ Main packaging risk flagged
✓ Structured diagnostic, not a design opinion
See what the shelf may be telling you.
Before the next major packaging decision.
✓ Built for Canadian natural and specialty retail
✓ Main packaging risk flagged
✓ Structured diagnostic, not a design opinion
Find what shoppers won’t tell you.
Get a fast read before your next reprint, retail review, or redesign.
✓ Built for Canadian specialty retail
✓ Main packaging risk flagged
✓ Structured diagnosis, not another opinion
Deliverables
First, find the leak. Then fix it.
Deliverables
First, find the leak. Then fix it.
Deliverables
Start Free. Upgrade for the fix.
Start free. Go deeper when ready.
Overall CRUNCH Score
Biggest packaging leak
Strongest shelf asset
Main risk to fix
One category insight
48–72 hr delivery
No call required
This is not a design opinion. It is a packaging diagnostic.
Free Shelf Survival Score
Quick read on whether packaging risk is showing up on shelf.
Free / 1st SKU
Founding Pilot - Shelf Score Plus+
Limited to 10 paid founder cases.
CA$197 / SKU
Overall CRUNCH Score
Biggest packaging leak
Strongest shelf asset
Main risk to fix
One category insight
48–72 hr delivery
No call required
This is not a design opinion. It is a packaging diagnostic.
Free Shelf Survival Score
Quick read on whether packaging risk is showing up on shelf.
FREE $0 / first SKU
Founding Pilot - Shelf Score Plus+
Limited to 10 paid founder cases.
CA$197 / SKU
Overall packaging score
Biggest packaging leak
Main risk flagged
Category-specific diagnosis
48–72 hr delivery
48–72 hr delivery
No call required
This is not a design opinion. It is a packaging diagnostic.
Free Shelf Survival Score
A quick read on whether the pack may be holding sales back.
FREE $0 / first SKU
Founding Pilot - Shelf Score Plus+
Limited to 10 paid founder cases.
CA$197 / SKU
Questions?
FAQ
Questions?
FAQ
Questions?
FAQ
Who is this for?
Wellness CPG founders in functional beverage, protein, gut health, nootropics, adaptogens, or better-for-you snacks. Best fit if you are on shelf, heading into a print run, or approaching a buyer review.
Is this fully automated?
Is this only for brands already in retail?
What do I need to submit?
Is this a redesign service?
What is the paid version?
Who is this for?
Wellness CPG founders selling in retail or preparing for a reprint, buyer review, or redesign.
What categories fit?
What do I submit?
Is it automated?
What does the free score show?
What is the paid version?