WELLNESS CPG

For food + beverage founders

Know Your Next
Packaging Move.

See what’s working, what’s getting lost, and what deserves attention before you print, redesign, or reprint.

See My Score

How It Works

FIRST LOOK
Fruit graphic wins first.


FIRST LOOK
Fruit graphic wins first.


BENEFIT LOST
Gut benefit reads small.

BENEFIT LOST
Benefit reads small.

FLAVOR PULL
Flavor cues make it inviting.

FLAVOR PULL
Flavor cues make

it inviting.

PROTEIN FAST
benefit lands quickly.

PROTEIN FAST
Benefit lands quickly.

BUSY RIGHT SIDE
Claims crowd the flavor.

BUSY RIGHT SIDE
Claims crowd the flavor.

RODUCT TYPE
Hydration cue is clear.

RODUCT TYPE
Hydration cue is clear.

LOW IMPACT
Shelf presence feels quiet.

LOW IMPACT
Shelf presence feels quiet.

SHOT FORMAT
Format signals function fast.

SHOT FORMAT
Format signals function fast.

BENEFIT VAGUE
Value isn’t clear enough.

BENEFIT VAGUE
Value isn’t clear enough.

The Challenge

Packaging decisions are often shaped by opinions, assumptions, and personal taste. CRUNCH shows what’s actually landing with shoppers.

The CRUNCH Lens

See your pack the way shoppers do.

1. WIN THE FIRST LOOK

See what grabs attention first, and what shoppers are likely to miss.

2. MAKE IT CLICK

See what shoppers know quickly, and where your message starts creating friction.

3. EARN THE CHOICE

See what builds desire, confidence, and a stronger reason to choose you.

What We Look For

The Signals Shaping Every Pack Decision.

Color & Contrast

Does it stand out when the shelf gets crowded?

Usage Cues

Can shoppers picture where this product fits into their life?

Benefit Proof

Does it give enough reason to believe the promise?

Visual Hierarchy

Does the eye land on the right message first?

Category Fit

Familiar enough to understand. Distinct enough to remember.

Appetite Appeal

Does the pack make the product feel worth tasting?

Color & Contrast

Does it stand out when the shelf gets crowded?

Usage Cues

Can shoppers picture where this product fits into their life?

Benefit Proof

Does it give enough reason to believe the promise?

Visual Hierarchy

Does the eye land on the right message first?

Category Fit

Familiar enough to understand. Distinct enough to remember.

Appetite Appeal

Does the pack make the product feel worth tasting?

Color & Contrast

Does it stand out when the shelf gets crowded?

Usage Cues

Can shoppers picture where this product fits into their life?

Benefit Proof

Does it give enough reason to believe the promise?

Visual Hierarchy

Does the eye land on the right message first?

Category Fit

Familiar enough to understand. Distinct enough to remember.

Appetite Appeal

Does the pack make the product feel worth tasting?

What You Get

Turn the diagnosis into
clear packaging decisions.

Score Summary

See where your pack is strong, weak, or unclear at a glance.

Three Priorities

Know the three packaging decisions that deserve your attention first.

Designer Handoff

Give your designer clear direction without telling them how to design.

Clarity

Fits right into your packaging workflow.

Get clarity before print, redesign, buyer review, reprint, or your next SKU, right when decisions matter most.

Decision Checks

Questions worth answering before you touch the pack.

BEFORE PRINT

What actually needs attention before the artwork gets locked?

BEFORE PRINT

What actually needs attention before the artwork gets locked?

Free Shelf Survival Score
$0
/month

A–F shelf survival grade

Brief packaging notes

First read on pack friction

Delivered by email

See My Score

Founding Pilot
$197
/SKU

9-page packaging review

Exactly 3 decision priorities

Designer Handoff included

One re-score included

Get Full Review

Free Shelf Survival Score
$0
/month

A–F shelf survival grade

Brief packaging notes

First read on pack friction

Delivered by email

See My Score

Founding Pilot
$197
/SKU

9-page packaging review

Exactly 3 decision priorities

Designer Handoff included

One re-score included

Get Full Review

FAQs

Got questions? 

Here are the answers.

Is this a redesign service?

No. We show you what deserves changing, protecting, or watching. Your designer decides how to execute it.

What do I need to submit?

Clear front and back pack images, plus a few details about the product and the decision you’re facing.

What’s the difference between the free score and full review?

The free score gives you a quick read on potential packaging friction. The full review tells you what matters most and what to do about it.

How do I receive my report?

Your report is delivered digitally by email, with the option to save it as a PDF.

How long does it take?

Your completed review is delivered by the end of the third business day after usable intake.

If you can't find the answer or need help, email us at help@apprdrop.com

Free Shelf Survival Score

See what your pack is really saying.

Send Your Pack
Send Your Pack

Front and back. That’s enough.

Front and back. That’s enough.

We Read the Pack
We Read the Pack

See what lands and what gets lost.

See what lands and what gets lost.

Get Your Score
Get Your Score

One clear grade. One key risk.

One clear grade. One key risk.

Know Where to Look
Know Where to Look

Before you change the wrong thing.

Before you change the wrong thing.

See My Score